The starting point for performance is collecting the right data. Most CSEs will provide you with code that you can add to your site to collect data for clicks and shopping activity that takes place from their site to yours. But each engine has a separate login, dashboard and reporting format. WesData gives you one place to track activity across all feed channels.
Armed with a mechanism for tracking activity across all partners, your next step is to analyze results. We give you one place to monitor performance across all channels. Quickly see which partners perform and which don't. Use these insights to optimize ad-spend and stop wasting money.