Getting Started with Facebook Dynamic Product Ads

If you've never sold products on Facebook before, getting started may seem daunting, but it's actually a straightforward process. Using a well-formatted product feed will help automate the ad creation process.

Facebook Dynamic Product Ads

Take the following steps to get started:

  1. Set up or verify Facebook foundational elements

    • Create a Facebook page for your Business
    • Create Facebook Business Manager and Ads accounts
  2. Add the Facebook pixel to your site

  3. Create a product catalog

  4. Create a template for dynamic product ads

Foundational Elements

First and foremost, you should have a Facebook page for your business. Even if you never create product ads, this is an important step for establishing your business presence on social media. Next, head over to Facebook Business Manager and create an account. Once the account is created, click into Business Settings > Accounts > Ad Accounts, and add an Ad Account.

Facebook Pixel

Under Events Manager > Pixels, follow the steps to create a Facebook pixel for your site. Integrating the pixel into your site depends on which eCommerce system you're using. Facebook has installation instructions, which can be shared with your eCommerce development team. If you're still unsure, WesData can help with this step.

Product Catalog

Next, under Data Sources > Catalogs, click to add a new product catalog:

Create a product catalog

In your new catalog, you'll need to associate a product data feed to populate it with products. You can follow the steps to create one yourself, or contact us to handle the details for you.

Dynamic Ad Template

Finally, you'll head over the Ads Manager to create a catalog sales campaign, choosing a product set and ad template. This step has many moving parts. Follow the steps outlined in the Ad Help Center, or better yet, have us handle it for you.

A fully documented set of steps can be found on Facebook's Ads Help Center

Contact us today to get your optimized Facebook Product Feed.