Expanded GTIN Requirements for Google

Back in November of 2017, merchants in many countries began to see warnings that they would need to submit correct GTINs with their feeds. Those warnings are now a hard and fast requirement.

Google Expanded GTIN Requirements

As of February 2019, Google began enforcing the GTIN requirements, and products submitted without them are subject to disapproval in Merchant Center and may no longer be elegible for Shopping Ads.

Read the full announcement at Merchant Center Help

Affected Countries

  • Argentina
  • Chile
  • Colombia
  • Hong Kong
  • Indonesia
  • Ireland
  • Malaysia
  • New Zealand
  • Philippines
  • Portugal
  • Singapore
  • South Africa
  • Taiwan
  • United Arab Emirates